Website Optimizer Landing Page Testing Seminar Details:

Day 3: Landing Page (Conversion) Testing with Website Optimizer

The worst mistake you can make with your website is to spend time, energy and resources attracting visitors to your website and just assume they'll convert.

In today's competitive environment, you need to make sure you're squeezing every ounce of ROI out of the visitors to your site. Landing page testing helps you understand what aspects of your pages your visitors like and are more likely to respond to, helping you consistently raise your conversion rates and improve on your bottom line.


What Will This Seminar Cover?

• Landing page (conversion) testing principles and the science behind why some pages convert and others don't
• Loads of best practices, case studies and examples of concepts that tend to drive conversions and how to use them to improve your conversion rate
• Hands-on lab session where you will run actual A/B and Multivariate tests using Website Optimizer and get personal guidance from the experts
• The keys to long term success in conversion testing, and how to make it a part of your continuing online strategy
• How to identify areas of your site that are ripe for improvement and isolate problematic areas of the conversion funnel

Who Should Attend?
Landing page testing is a concept that should be an integral part of your online marketing strategy, and virtually every member of your organization can benefit from this seminar:

• Marketing managers will gain a tool to improve the effectiveness of their campaigns during the website visit
• IT and website production staff will learn how to apply testing strategies to page and site designs
• Sales staff will learn how to improve close rates by changing elements of the pages on their website
• Business owners will understand the impact that improving conversion rates has on their bottom line
• Technical teams will learn the technical aspects of implementing different types of tests

Agenda:

• Morning Session:
  • Conversion Testing - The Big Picture
  • Landing Pages & Usability Concepts
  • Test Types & Design of Experiments
  • Running Experiments with Website Optimizer
  • Lab Session - Configure & Launch an A/B and Multivariate Test (bring your laptop)
• Afternoon Session:
  • Reading Reports - Understanding the Results
  • Validating Results & Followup Experiments
  • Best Practices & Things to Test
  • Advanced Testing Concepts
  • Site Reviews / Q&A

Seats are limited to encourage
discussion & participation

• $50 Adwords Credit
• USB Flash Drive loaded with course materials
• Breakfast, Lunch & Snacks
• Course Handbook and materials
• Google Swag
• Certificate of Completion