Google Analytics Intro & Advanced Seminar Details:

Day 1: Introduction to Analytics, Reports & User Training

Google Analytics has hundreds of reports. We'll show you how to use them to make your website better.

Turn Data into Information
It's easy to get lost in the sea of data. We'll show you the most important reports, how to set them up, and how to make them work for you.

• When to use a particular report and why that report matters
• How to use segmentation, trend analysis and more to understand where your visitors come from, what they do, and what they're worth to you
• How to change your business based on insights and analysis
• How to turn mountains of data into actionable information is the key to successful analytics and the focus of the seminar

Who should attend?
Long gone are the days when the website was just for the techies. Marketers, managers, and website programmers alike need to understand how users are interacting with their sites and how their web marketing efforts are performing. We'll show you how.

What Can I Expect?
Through actual real-life examples and case studies this intensive course shows you how seemingly small details buried in a report can have a massive effect on the way you view your website and how you can improve your bottom line. Our small group setting gives you the chance to interact with the experts.


Agenda

• Morning
  • Introduction to Web Analytics
  • Website Optimizer & Conversion Testing
  • History of Google Analytics
  • Common Interface Features
  • Sharing Google Analytics Data
  • Dashboard Reports & Customization
• Afternoon
  • Understanding Site Visitors
  • Tracking Online Marketing Efforts
  • Site Content & Navigation Reports
  • Understanding Goals & Funnels
  • Ecommerce Tracking & Reporting

Day 2: Technical Implementation, Configuration, and Advanced Topics

If you're going to change your business based on analytics data, shouldn't you be sure that data is correct?

Data Accuracy
Although Google Analytics appears simple, there are quite a few pitfalls that can result in invalid data populating your reports - and bad data is often worse than no data at all. We'll show you what to look out for and how to fix it.

Configuration
There are literally thousands of ways to configure Google Analytics. From best practices to unpublished "hacks", we'll show you how to make sure your reports contain the data that answers the crucial business questions.

Who should attend?
While this course is somewhat more technical than the previous day, the concepts build upon one another, and both technical implementers and marketing managers alike will benefit from the material presented.

What Can I Expect?
For the technically inclined, we'll show you how to make Google Analytics give you the data and reports that you need. For the code-phobic, you'll see first hand the wide range of advanced applications of Google Analytics and know what possibilities exist with this powerful tool.


Agenda

• Morning
  • System Overview
  • Profiles & Filters
  • Internal Site Search
  • Domains and Sub Domains
  • Regular Expressions
• Afternoon
  • Goals and Funnels
  • Tracking Marketing Campaigns
  • Ecommerce Tracking
  • Custom Reports & Advanced Segmentation
  • New & Beta Features
  • Urchin6 Software & Trouble shooting